According to a 2020 study by Telstra, 40.5 per cent of Australian small businesses don’t have a website. Although social media and word of mouth are two ways to access your target customers, websites form the base of your online presence, making them indispensable to your success. In fact, websites are so important that 1 in 5 potential customers will no longer consider a business if they do not have a website.
Unfortunately, 60 percent of small business owners believe that it is too tedious and time-consuming to roll out an official website with the proper components. However, a website is a worthy investment that will do an excellent job of converting prospects, so you’ll want to make sure your website sports a modern, attractive design and offers engaging content to your audience.
Here are five details to include in your business website:
1. Proper Design
Your website design must be based on your target audience and preferences. For instance, a lawyer’s website will undoubtedly look different from that of an event planning company. You’ll also want to prioritise providing a better user experience instead of extravagant visuals, as these can distract your visitors and bog your site down.
Ensure that your website renders correctly on mobile devices, as responsive design is necessary for every business website. It helps your company look more professional, helping boost engagement, conversion rates, and ranking results. Opt for a user-friendly layout and attach a proper call to action to each website page, which prompts the visitor to take a specific action. Examples include “contact us,” “shop now,” and “request a quote.”
2. Clearly Presented Contact Details
If you have a physical storefront, your target audience will need to find you quickly, so it’s important to provide your complete contact information. Present the name of your business, the address of your physical location, telephone numbers, email address, and business hours. It is also essential to include your social media accounts so that your customers can reach out to you faster and identify you as a legitimate business.
3. A Blog
Some entrepreneurs believe that on-site blogs are helpful only for big companies. However, they are enormously beneficial to small businesses, as they can help you leap ahead of local competition. It also demonstrates to visitors that you are highly knowledgeable in what you do, doubling as a great trust signal.
Well-written, informative blog articles reinforce your online presence and can attract new customers to your doorstep. It is also an excellent way to engage with your audience and give them a reason to return to your website.
Be sure to list your posts in chronological order and by category, so it’s easier to locate a specific one. You must also start each post with an attention-grabbing feature image and stick to a consistent visual style to reinforce brand recognition.
4. A Cordial About Us Page
The ‘About Us’ page is an excellent opportunity for you to tell your story and enchant your visitors. It also helps create a connection between your brand and your target audience since they will likely find something to resonate with in your journey.
Be sure to use real images on your About Us page, as stock images feel bland and fake. Be as authentic as possible, as your target audience will quickly sniff out a lack of sincerity. The more your visitors can recognise themselves in you, the more likely they’ll engage with your business.
5. An SSL Certificate
It’s not enough to have a well-designed website—you will also need an SSL certificate, which tells your visitors that your business cares about their security. Additionally, if your website does not have SSL, it will be marked as “not secure” on browsers like Google Chrome. Visitors will be less inclined to find you credible, so it’s crucial to have this certificate.
Additionally, search engines like Google consider SSL as a crucial ranking factor, which means not having it will harm your SEO efforts. Additionally, an SSL is mandatory to safeguard user data security if you have an eCommerce or log-in facility.
These are some of the many details your business website needs to convert visitors successfully, boost your visibility, and establish yourself as a reliable industry player. Your visitors will be more inclined to return by adding these to your website, giving you the conversions you need to reach your goals.
MBS is a digital marketing agency for financial services. We make it easy for advisory-based businesses to win online through our wide range of services and our proven system that connects all important assets in one place. Book a meeting with us today!