Are you ready to see real results from your marketing efforts in 2021?
After a year of chaos, confusion and ‘winging it’ because we had no other choice, we’re craving a sense of stability and organisation.
Whether you had to throw your travel or birthday plans out the window, or border-hop minutes before midnight – here’s hoping 2021 will be far more enjoyable and far more organised – starting with your content marketing.
With so many platforms and new strategies to be on top of, it’s getting harder to keep up with what’s working and what’s not.
And most people don’t have time to waste – least of all business owners managing their own marketing!
But once you have the tools, tips and resources used by marketing pros on a daily basis, content marketing will be a breeze. What’s more, you’ll finally be able to take comfort in the knowledge that all the time and money you invest in marketing will contribute to real results.
Take the advice of Tim Ferris, founder, and host of the award-winning podcast The Tim Ferriss Show and author of five #1 New York Times bestsellers:
“Focus on being productive instead of busy”.
Your investment into being productive is the key to organising your content and winning back more of your valuable time.
And to make your life that bit easier, we’ve gathered your ultimate content marketing toolkit, i.e., everything you’ll need to master your content in 2021:
1. Use a content calendar
A successful content and social media strategy requires publishing consistently. A content calendar helps you plan for each platform weeks or even months ahead!
Some tools can even do the publishing for you and will ensure you never forget to post again.
Check out Loomly, SproutSocial or download this free Excel template to start organising and planning your 2021 content.
2. Ethically borrow ideas from HubSpot’s Blog Ideas Generator
Have you ever stared at an empty Word Doc waiting for a blog idea to come to you?
If your answer is no, then I want some tips from you! If yes, then boy do I have the tool for you!
Say goodbye to the regular frustration you face when trying to come up with content ideas and catchy headlines.
HubSpot’s Blog Ideas Generator is here to do the hard work for you. Simply type in some general topics or terms and it will spit out your next blog idea. It’s a game-changer!
3. Run a content audit
The start of the year – what a perfect time to complete a content audit!
If you’ve never completed one before, the aim of a content audit is to measure how much engagement there is with your content. You will begin to see trends from your content, you’ll discover what’s working well, what you may need to revamp, or what you should just plain scrap altogether.
You can complete this yourself in a Word Doc or Excel Spreadsheet by analysing social media numbers or Google Analytics. If you want to get more technical, there’s also some great automated tools you can use like SEOptimer.
And the result?
You will be armed with an absolute goldmine of data that will show you what’s actually resonating with your target audience, and thus what to produce more of!
4. Use Canva
Canva is an online content creation platform filled with 1000s of templates you can use to produce sharp, professional graphics and content in less time.
You can use the free version to create social media posts, infographics and even logos! It’s super user friendly and is perfect for creating content in the specific sizes required for each platform.
Get your free account here.
5. Find out what people are actually searching for with AnswerThePublic
If you’ve ever wondered what your clients are Googling, AnswerThePublic is the tool for you! Here’s why ‘knowing’ is so important according to Seth Stephens-Davidowitz, former Google data scientist and author of the book Everybody Lies:
“Google searches are the most important dataset ever collected on the human psyche”.
With AnswerThePublic, you can truly discover what people want to know and can begin to organise your content around these phrases and key search terms.
No more guesswork, no more time wasted thinking of good ideas. Go straight to the source and give customers what they want.
6. Trello
Trello: for all your task management and team collaboration needs. You can map out your content on boards as well as add to-do lists and campaign plans as a group. You can also track the tasks that have been complete to make sure your campaigns are on track for deadlines and more is getting done.
7. Hotjar
Understanding how people engage with your website and content is ultimately how you can measure your marketing efforts.
Alright you had 300 landings on your home page. How many of them were you trying to find something on your website? How many of them actually engaged with your content? What caught their eye on your website?
Hotjar helps you understand how users are REALLY engaging with your brand online. With their heatmap technology, you can see where clients are clicking, scrolling, and spending the most time on your website – this will help you to understand what they are looking for and what the most sought-after sections of your site are. Find out more about Hotjar here.
There has never been a better time to grow your business by leveraging the power of content marketing. There also has never been so many great tools you can use to save time and achieve sustained success from your marketing efforts!
Want advice on how to master your content marketing and grow your business? Click here to schedule a free, no-obligation strategy session with our content-focused marketing specialists today. We’ll show you exactly how you can achieve the kind of results that are on your radar in 2021.
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