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7 Surefire Ways to Generate B2B Leads Through LinkedIn

LinkedIn is a powerful place for generating new leads and sales. Everyone is using this social media platform to hire and get hired—it makes sense that it can be a place to find new clients and customers, especially for a B2B company. Keep reading to know more about lead generation marketing using LinkedIn.

Request for Recommendations from Contacts

Optimise your LinkedIn profile with recommendations. Having these on your page is one way to set up an inbound marketing channel. The platform lets colleagues and contacts leave recommendations on each other’s profiles—one way to showcase social proof. If you do your job well, it won’t be challenging for people to recall your performance when you worked together. Getting recommendations will encourage prospects to research your company further.

Ask Contacts for Referrals

Aside from requesting recommendations, you can also seek out referrals from your contacts. Though this isn’t as personal as recommendations, referrals can still work—they help you get your name out on the market. If you promise to pass along someone’s name when opportunity knocks, request that they do the same for you or your company. After all, word of mouth is still one of the main channels for generating leads.

Share Content and Join Groups

Besides enabling contacts to stay connected, LinkedIn lets you share articles, posts, and other media. Sharing industry-related content lets you stay present in people’s minds; however, don’t post for the sake of posting. Make sure you only share content that is newsworthy or inspirational. Otherwise, people won’t bother to read what you post!

Sharing content on group pages will also let you build your network and engage in lead generation marketing. Often, we join these groups unsure of what we’ll find, but it’s usually easy to connect with others, especially if you are an active member.

Connect with Contacts of Colleagues

You might not need to cast too broad of a net—your next leads could be second or third connections. If you have friends of friends whose profiles intrigue you, ask for an introduction. Even if the connection doesn’t turn out to be interested in your offerings, they might know someone who is and pass your name along.

Showcase Blog Posts on Your Page

Link your blog to your website—this is an excellent way of promoting yourself and showing your expertise in your field. It also gives people a reason to interact with you; they can leave comments or share your post, which boosts your reach even more.

Ask and Answer Questions

Another way you can show your knowledge is by asking and answering questions. Putting yourself out there and interacting with others enables you to establish your authority while staying approachable. It also helps you stay top-of-mind; when your contacts are ready to purchase, they’ll likely choose the person whose name keeps popping up in their feed.

Leverage Pay-per-Click Ads

Finally, you can generate more traction on LinkedIn by paying for ads. Pay-per-click ads can help you increase your reach, and gain leads quicker than you would through posting articles and networking the traditional way. Note that if you stop paying for ads, they will also cease to generate impressions and clicks.


Today, companies can generate business leads through LinkedIn. Since people use this social media platform for work-related updates, it makes sense to look for potential clients or customers here. If you’re only starting with your LinkedIn lead generation efforts, the techniques discussed in this article are a great place to start.

MBS helps you establish your company’s digital presence. We specialise in lead generation for financial services companies, creating comprehensive and tailored digital identities that help businesses attract the correct type of clients. Request a meeting today for more information!

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