Just like that, we’ve entered a whole new year full of possibilities and the chance to start again. For business owners and marketers, this is the perfect time to plan for the rest of the year and build strong marketing campaigns that will take their businesses to greater heights.
With that being said, it pays to know the different trends that you should watch out for in the year. By being in the know, you’ll get to create timely and effective campaigns that won’t only bring in the numbers, but push your business to its full potential.
For this reason, many financial firms are looking to work with digital marketing agencies to ensure that the right trends are being integrated for the betterment of their firm. So, let’s dive into it – here are the biggest trends you should look out for in 2022!
Trend #1: Your Mobile Website’s Loading Speed Matters More
Consumer behaviour has changed over the past two years, and because of this, more people are browsing the web, even on the go. That’s why your website must be optimised for any gadget since your site’s mobile loading speed plays a huge role in your customer’s journey.
Having too slow a speed could lead to frustrated customers and lost conversions. To avoid a high bounce rate, make sure your images, videos, and other graphics are optimised. Additionally, try to limit the amount of your website’s plug-ins and ensure that you’re using web-based fonts.
Trend #2: Partner Your SEO Campaigns with Exceptional User Experience
While SEO is one of the best ways to reel in organic leads to your site, you need to remember to follow through with an impressive website user experience. Working with a digital marketing agency can help ensure that you’re using the right keywords, SEO techniques and make the right changes to improve your site’s UX.
After all, user experience is one of the most important things to consider when building a brand. It’s what will keep your users coming back to your site, subscribing to your newsletter, and going through your lead-generating features.
Trend #3: Don’t Sleep on Voice Search Integration
Perhaps one of the most important things to consider is optimising your website for voice search. With a plethora of AI bots, such as Siri, Alexa, and Google, it’s only right that you make proper changes to fit this ever-growing trend.
Voice search is more efficient than traditional search as it allows customers to find answers to their questions with ease. Making your business more accessible to the everyday consumer is important to grow your customer base and improve customer satisfaction, so don’t forget to consider voice search integration in your marketing campaigns.
Trend #4: Improve Customer Experience
Nowadays, customers are more mindful about their experience when browsing and interacting through different brands’ websites. Not to mention, they want to get their problems fixed in the quickest, most efficient way possible. This means that brands need to ensure their site is user-friendly, so customers can easily navigate through the site.
It is important to improve your UX and ensure that your support team is up and ready to help.
The Bottom Line: Work with a Reliable Digital Marketing Agency to Help Your Financial Firm
Considering the big trends forecast for this year, it is worth working with a digital marketing agency who specialises in financial services. Their experience and expertise in the field will ensure that you make the right changes and help you achieve the results you need out of your marketing campaign.
How Can We Help You?
If you’re looking to take your financial firm to the next level, it’s worth considering connecting with a digital marketing agency for financial services, just like MBS.
MBS is the leading digital marketing agency that offers marketing assistance to financial services to help them grow and succeed in a competitive marketplace. If you’re ready to make big improvements in your marketing strategy, reach out to us today!
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