You may wonder if newsletter marketing still works in the age of social media campaigns and content marketing. The answer is a resounding yes!
If done right, newsletter marketing can be a successful lead generation strategy. However, it is not a standalone campaign that can immediately drive sales. Instead, it needs to be tied to your overall marketing strategy.
In this article, we will run you through the ways you can ensure a successful newsletter marketing campaign.
Supplementing Your Marketing Campaigns
With the constant flow of advertising materials our audience comes across through social media and traditional advertising methods, they are more likely to tune out some messages.
According to business strategist and author Tony Robbins, it now takes 16 touches for a person to take notice of a product or brand – not even to make a purchase but just an awareness that the brand even exists!
This amount of touches may be lower for existing customers of a brand whom you have formed connections with, but even then, it may take approximately eight touches before they even notice what you are trying to tell them.
Supplementing your existing social media and traditional advertising campaigns with a newsletter campaign lets you speed up your customer’s awareness of the message you are trying to send out.
With a direct mail newsletter campaign, you can send them information through media that they are more likely to consume. In fact, newsletter campaigns have been proven to increase response rates by 118 per cent, according to merkleinc.com.
Tips to Increase Your Sales
A newsletter marketing campaign is a great way to build a relationship with your customers. You can take advantage of this regular connection by introducing them to other products and services you offer.
This also helps with maintaining your connection and ensuring their stay with your company. With more services tied to your company, they are less likely to leave for another company as it may be a hassle to switch every service from one company to another.
You can have free-standing inserts (FSI) that sell other products and services to attract their attention.
Here are some other marketing strategies you can employ for more sales with your existing customers:
- Plan Out Your Content
Focus on readership instead of promotions. You can have your promos done with the FSI, but most of the newsletter content should aim to capture the interest and attention of your audience.
- Regularly Mail Your Newsletter
You may as well skip the newsletter marketing strategy entirely if you aren’t able to mail your newsletters monthly. The relationship aspect the newsletter provides cannot be built with just quarterly communication.
- Give It Time
Unlike social media marketing or email marketing, newsletter marketing cannot be consumed immediately. However, if it is done right, your audience will look forward to your newsletters and set them aside for when they can focus on it.
- Periodically Rest Some Offers
Showing the same offer every month will result in offer fatigue. Have multiple offers on rotation and rest some offers periodically for best results.
Conclusion
Newsletter marketing campaigns are proven and effective if you are looking for marketing ideas for your finance company. They are great supplements to your existing marketing campaigns as they allow you to build and maintain connections with your audiences. It can even potentially increase your sales.
Are you looking for unique lead generation strategies in Australia? We at MBS can help you with proven marketing solutions. Head on to our website and get your free trial!
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