Google ads is a marketing tool that big and small companies use to reach audiences interested in their offer. You may have seen them on your Google search engine used by brands to display their advertisements. Through this tool, companies can target people based on their keyword and topic selections, ensuring that only those on the lookout for their products will see and click their online ads.
But this online advertising program is not only exclusive to brands selling their products. As a financial services company, you can also maximise this tool and use it to your advantage. Here is how you can use it to build your brand and generate more leads fast and effectively.
How to Use Google Ads to Generate Financial Planning Leads
Step 1: Define Your Niche
Finding a niche is vital to every entrepreneur wanting to create a steady revenue and loyal audience. Accepting the fact that you cannot cater to everyone is the first step in finding your niche. When you establish your niche, you know you have a particular group of customers that will purchase from you instead of going to the competition.
A well-defined niche audience will also help you determine your niche keywords. With these specific keywords, you can increase your campaign and marketing strategy’s effectiveness. It also allows you to get to know your audience better.
Step 2: Make a Good Impression
Even though you have your set market, know that other businesses also target your niche. Now, it is time to make a big impression on your target audience. Google ads can help you find these people you want to show your ads to. Still, it is up to how you design your ads whether they will be convinced enough to click or want to know more about what you offer.
Here are some tips that could help:
- Make your ads eye-catching yet still be relatable
- Use a language that they will understand
- Highlight what makes your service unique
- Always stay professional
Step 3: Design a Targeted Landing Page
An impressed audience will most likely click on your ad. Whether they will continue with their journey to accessing your website and services depends on what they will see after clicking on your ad display. That is where the importance of a landing page comes in.
The landing page should be convincing enough to encourage people to read on or learn more. It should be simple, clean, easy on the eyes, and directly showcase your enticing offer. It would be best if you designed a campaign-specific landing page to complement your ads.
Step 4: Convince Them to Sign Up
If you have successfully attracted and impressed your audience, it is time to convince them to sign up. When you get their contact information, such as their name and email address, you have a bigger chance of converting them into actual clients.
The most effective way to do this is by using lead magnets. These are unique offerings that you provide should they sign up for your website. These could be free ebook downloads or access to free webinars, templates, or training videos, whichever you believe your audience will find helpful. You can even design these valuable freebies for leading them to want more of your service.
Google Ads has always been known as the best tool when it comes to lead generation. Through its powerful setup and dynamics, it can help you focus your ads on those who are already searching for what your business can offer. That means you will only spend your budget on the clicks of people who are more likely to order your service, making your lead generation marketing more efficient. Follow our tips above to make sure to help convert these leads into actual clients.
Let us help you level up your lead generation marketing strategy in Australia. Marketing Brand Sales (MBS) is your digital marketing agency for financial services. We have proven marketing solutions specifically created for financial advisors. Learn from our experience, and let us build success together! Connect with us today.