According to a recent BrightLocal report, local search and organic search provide the highest Return on Investment (ROI) for businesses of any digital marketing technique.
As a result, it is critical for your advice business to use Google My Business, as it promises to help local businesses obtain more visibility (and search engine accuracy) than ever before – but is it worth the effort?
What Are the Advantages of Google My Business (GMB)?
Google My Business will be an important aspect in improving your local search rankings. Here are a few important advantages to using GMB to increase your digital footprint.
1. Consistent Information
The first and biggest factor is that Google My Business makes it easier to keep your information consistent.
This is a huge feature as sometimes you may have multiple listings for different pieces of content, and it’s hard to keep everything updated. The GMB platform makes it easier to keep all your information consistent on the web to optimise your visibility.
2. Better Visibility
When you first use Google My Business, you’ll likely see your visibility jump, especially if your current information is scattered. You’ll notice that you can get your information listed in more places and at a faster pace than before.
This is because to attract more local searches, you’ll want to make sure you’re listed on as many platforms as possible, including Google My Business, Facebook, Yelp, and others.
3. Better Search Results
Google is currently the most used search engine globally, so getting listed is important — and getting listed well means you’ll get more traffic on your website.
More traffic > more leads > more conversions > more clients.
4. Gives You More Leads
Google is usually the first place people go to find businesses, so when you’re found at the top of the results in a local search, you’re going to get a lot more leads and inquiries.
Ranking highly also reinforces your credibility and authority as a trusted financial advice practice.
5. Puts You Front and Center
Local searches on Google are sorted by relevance, and one of the easiest ways to influence your relevancy is by claiming and optimising your Google My Business page.
How to Optimise Your Google My Business Profile
Your Google My Business profile is really more than a listing — it’s a local listing. That means you have much more control over how your business is listed and how potential customers see it.
There are many things you can do to optimise your profile, but here are a few of the most important.
1. Properly Fill Out All Fields
What makes Google My Business so important is that it gives you a lot of control over your business information. This means that if you want to control your rankings, you need to fill out all of your information accurately and completely.
This will really give you the edge in terms of getting more visibility.
2. Make Sure Everything Looks Good
Another important thing to do is make sure that everything looks professional. This means you’ll want to make sure you have a high-quality logo and profile photo that looks great.
You’ll also want to ensure you’re using high-quality descriptions that will pass the test, as Google is pretty good at picking out descriptions that don’t have any relevant information (or have conflicting information on their website).
3. Get Reviews
Reviews can make or break your local search and Google My Business profiles.
Whenever you get a review, you should ask them to put the review on their Google My Business profile. This will help you get more reviews, and it will also help you increase your rankings in local searches, too.
Get Google My Business Working for You!
Google My Business definitely has a lot to offer and can be a great asset to your firm if you know how to use it properly. With Google My Business optimised you’ll get better rankings and more traffic through your website, which is a great thing. But remember, it’s not a silver bullet — it takes work and effort to get it right.
MBS is a reputable digital marketing agency for financial services. We will help your business grow and succeed through industry-leading, evidence-based digital marketing. Get in touch with us.
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