Marketing

How Financial Services Providers Benefit from Facebook Ads

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Whatever business model you have or whichever industry you are in, there’s one marketing tool you should never miss out on—Facebook advertising. The power of social media marketing has become widely known for many years now, and it only keeps getting bigger and stronger as more people subscribe to the social media landscape. Your job as a financial service company is to utilise social media through Facebook ads and target prospective buyers to significantly boost your sales. Here’s how to do it:

Build Your Retargeting Pool

A retargeting pool is a group of visitors to your site who we can target with various offers and messages. While targeting new people for your ad campaign is part of the process, it is often cheaper and more effective to retarget the existing users in your pool. This means you can drive a large number of visits from your Facebook ads and then retarget them again with another set of Facebook ads. This allows you to reach a broader audience of potential buyers even if you have a limited budget.

Boost an Existing Popular Post

It is recommended that every business with a Facebook page stay active and post consistently and as frequently as possible. However, churning out new posts isn’t the only way to do it. You can also boost an existing post that has already generated tons of shares and click-throughs. Why do this in the first place? Because you’ve already proven that that post sells, so you might as well make the most out of it. If it ain’t broke, don’t fix it, but use it even more to gain more interactions. The beauty of a boosted post is that you are already sure about the results it has produced. You just need to nudge it forward again so it can reach more people. That’s almost a guaranteed wave of sales and attention.

Create Images for Your Visual Brand

Before you can start creating an ad or designing one, you need to be aware of the Facebook 20% rule. According to this rule, the text on your ad should not take up 20% of the ad space. Your image should take up the majority of the space with just the right amount of text to accompany it. You’re in the financial services industry, so it might be tempting to fill your ad with lots of text and jargon. Don’t fall for that easily. Instead, let the image speak for itself and put only the text needed to accompany the image.

Use Facebook Ad Relevance Diagnostics

You’ve already created content that excites your audience through your Facebook ads. Now, don’t just stop there. You need to make sure that the material is relevant to your audience. One way to determine this is to use ad relevance diagnostics. This tool can help you understand the specific areas to which you need to make changes to improve quality, relevance, and conversion rating.

Ad relevance diagnostics is basically a way for you to get a glimpse of your ad’s past performance over a set date range. If you see something that didn’t perform that well, you can either improve upon it and revive it or find a better performing ad and try to emulate its success.

Conclusion

Facebook advertising has almost limitless potential when it comes to driving more traffic and boosting your sales. As a financial services company, you know all about the power of sales and marketing. So, use that expertise and apply it to your Facebook ads by following these tips.

MBS is here to help financial service providers grow their businesses and bring them closer to success. Through the power of social media and other digital marketing solutions, we increase your brand value and make you stand out from the competition. If you’re looking for social media marketing strategies and brand identity solutions, MBS is the company to call. Contact us today to book a complimentary meeting.

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