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Marketing Your Financial Services: Avoid These SEO Mistakes!

In the increasingly digital landscape, most businesses from various industries are now utilising SEO to foster growth and achieve success! Indeed, marketing has been vastly different from how it used to be a decade ago – it is crucial to master SEO to boost your visibility and ultimately increase sales.

If you think navigating the fundamentals of SEO is challenging, you’re not alone! Even experts with years of experience have difficulty avoiding mistakes. Whether you’ve been doing SEO for a long time or are just a newbie, you could be making grave mistakes impacting your business’s success!

To ensure the success of your SEO strategy, avoid these common mistakes:

1. Failing to Research Keywords

One of the fundamentals of boosting a website’s search visibility is to use keywords in your content. Keywords are crucial to your SEO; they tell search engines about your site’s content, increasing the chances that it will be seen by the people searching for the information you’re providing.

However, for your business to benefit from keywords, you must first determine whether or not you’re using the right ones! SEO marketing isn’t simply about including keywords – this won’t guarantee that it will be seen and noticed by your target audience; if you don’t know which ones you should target, you would only be wasting your time, money and effort.

If you want to make the most of your keywords, you must first conduct keyword research! By researching and determining the most appropriate keywords, you’ll have a greater chance of ranking well for that specific topic.

2. Overlooking Website Auditing

Progress and continuous improvement are instrumental to digital marketing success! Sure, you may have been satisfied with your website in the past, but it’s not perfect – flaws will arise, which should be dealt with accordingly. 

To ensure the long-term success of your website’s performance, you must perform a website audit regularly. Although nothing may seem wrong with your website at first glance, there could be underlying problems affecting the user experience and affecting your business’s customer acquisition and retention!

Technical mistakes will occur over time, so it’s your responsibility to handle them and ensure that your site is optimised. By auditing your website, you’ll be able to catch problems such as:

  • Duplicate content;
  • URL parameter errors;
  • Broken links;
  • 302 redirects;
  • Outdated onsite content strategy; and
  • Irrelevant keywords.

3. Creating Low-Quality Content

Content is king! Through content, you can increase your brand’s exposure and authority and your website’s indexation rate. However, to achieve these and more, you shouldn’t just produce content for content’s sake. 

While it does get more challenging to find unique keywords for each page, this doesn’t permit you to create content just to have more of it. The volume of content won’t catapult your business to success – it only leads to useless content that wastes resources.

Instead of producing more content, we suggest completing strategic keyword research first and ensuring that the content is relevant to the keyword. Content marketing and creating may take a bit long, but it will reap incredible results!

SEO is powerful, but it won’t serve you well when you don’t know how to use it! The key to successfully using SEO for your financial planning business is in learning the basics. As long as you know the common mistakes to avoid and work with a reputable marketing company, your business is sure to achieve its SEO goals!

Are you looking for a digital marketing agency for financial services? Then, you’ve come to the right place! At MBS, we make it easy for advisory-based businesses to win online. You can rely on us to help you foster your business’s growth online. Book a meeting today!

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