The Internet is now one of the most critical facilities in a person’s life. Hosting an endless wealth of information, it allows people to shop, entertain themselves, and research, making their lives more convenient. With everyone deferring to the Internet, financial advisors must adapt and go digital to keep their clients and continue attracting new ones.
While it may not be obvious how tech giants like Facebook and Google are relevant to your business, these are notable ways your target audience gets to discover companies in the financial services industry. By leveraging these platforms, you can take advantage of various opportunities that will help you access new audiences, generate new leads, and close more sales.
There are a few things every financial advisor needs to know about digital marketing. The four basics include search engine optimisation and marketing or SEO and SEM, social media, email marketing, and your website.
SEO
Given the prevalence of SEO, there’s a big chance you have heard a lot about it. SEO is a digital marketing practice that ensures your website and all the information it contains is easily discoverable on Google and other search engines, helping people find your business with minimal effort.
Everyone who uses the Internet today uses a search engine to look for something. Google is especially interested in supplying them with high-quality, relevant information to give them the best experience possible. Once you enter a query, the search engine giant will show you what it believes to be the best websites right at the top of the search engine results page.
Reaching the top few links in a results page is a long process, requiring organic progress. Additionally, Google uses over 200 factors to rank websites without disclosing the influence of each one. However, by focusing on your website’s content quality, page speed, number of backlinks, mobile friendliness, and frequent website updates, you’ll slowly climb the ranks. Hiring a financial services digital marketing agency will help you progress faster, too.
Social Media
Social media isn’t just for the younger generation to connect and create viral content. It’s a legitimate marketing tool that you can use to bolster your reputation, make your business stand out, demonstrate your expertise, and feel the pulse of your audience.
As a financial services provider, you’ll want to focus on Facebook and LinkedIn. Facebook boasts almost 3 billion users, and LinkedIn is an excellent platform for professionals. If you would like to explore video marketing, YouTube is another platform to add to your online presence. You can also take advantage of these platforms by paying for ads, which will improve your brand awareness.
It may not be obvious, but email is another great digital marketing tool to communicate with your clients and convince them to engage with you. In fact, in the financial services field, email is the preferred method of communication. People are also more likely to check their email than their social media during the workday, allowing you to reach your audience when they are focused at work.
There are various ways you can use email to your advantage. You can create an email newsletter to engage your audience with your latest products, offerings, and activities. You can also use it for advertising a special offer. Ensure that each of your emails is tailored to audience segments so that you aren’t sending them to clients already using the service offered.
Website
Lastly, your website is your virtual storefront, allowing people from all over the world to ‘visit’ you and see what you do. It must be clean, professional, and engaging, inviting visitors to do business with you. You should also make sure that the website’s information is accurate and up to date. Your website must share an overview of the company, an introduction to the team members, a service page, a contact information page, and a blog page that will allow you to share your expertise in your field. You can also work with a blog article service provider to help you get started.
A website is also helpful for nurturing and converting leads. Add a call-to-action on each page, inviting visitors to book a free consultation with you or to sign up for your newsletters to have an easier time generating more leads.
Conclusion
Digital marketing is a crucial aspect of running a business in 2021. By focusing on these aspects and working with a digital marketing specialist, you’ll explore new horizons for your business.
MBS is a digital marketing agency for financial services, helping clients grow and succeed through industry-leading, evidence-based digital marketing. We’ll help you create consistent growth opportunities by strategically communicating the actual value of your services. Request a meeting with us today!
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