Are you, as a financial adviser, looking for new clients? Go beyond the traditional options as most of your competition is already there. Instead, use more creative ways to develop a solid database of wealth management clients.
Find numerous ways to generate leads and boost your marketing financial services by following these effective tips:
1. Ask Friends, Families, and Clients for Referrals
The best way to build your clientele is through referrals from current and past clients. Because your existing clients know the kind of work you do and appreciate the value you add to their lives, they are more likely to promote your services to the people they know.
However, you must think about making your referral process relevant. One example is to ask your clients questions about their occupations, hobbies, and other interests. This way, you can generate a targeted list of potential clients in the same niche that would love for you to help grow their wealth.
2. Find Your Niche and Focus There
Many financial advisers fail to grow their clientele because they are not working in a specific niche. Focus is the key to success in any field, but it is very important in the diverse financial world.
When you have a niche, you will understand your target market well. Doing so allows you to offer a specialised service that your potential clients will not get anywhere else, making them more likely to use your services.
3. Pick a Hobby and Cultivate It
Hobbies are an excellent way to connect with your potential clients. They do not have to be expensive hobbies. For example, you might like playing golf, volunteering, or painting. Find ways to integrate with your community and make yourself known in that industry.
At the same time, offer a small service to those in your hobby. For example, you can offer free financial advice to the golfers you play with. This way, you will develop a trusted relationship and encourage more word of mouth referrals for your services.
4. Design an Attractive Elevator Pitch and Know It by Heart
Your elevator pitch is the most critical element of your marketing. It is your 30-second version of your professional profile. It should include your short bio, the services you offer, and the value you provide to your clients.
The key to your elevator pitch’s success is the way you present it. Do not rush it. The best thing to do is to practice your pitch repeatedly. This way, you will have no trouble delivering it eloquently. The more you practice, the easier it will be to give your pitch.
5. Build Your LinkedIn Network
Your LinkedIn network is also a solid database of wealth management leads. Though you will not be able to connect with every single person in your network, there’s still a large pool of your target customers available to you to get in touch with.
Finding wealth management clients is not easy. It takes time, effort, and a whole lot of experimenting. However, you can generate new leads and start getting more clients when you follow the tips mentioned above.
If you need marketing solutions for financial advisers, work with us at MBS. Our experts help financial service providers grow and succeed through industry-leading digital marketing strategies. Book a meeting today, and let’s talk about how we do marketing for financial planners.