As I hit send on this article from my home office in Newcastle, NSW the world seems like it is changing by the hour. Just about everything we are reading online and in print, everything that is being shown on our TVs across the country, is focused on doom and gloom, on chaos and uncertainty. And let’s not sugar coat it, these are tough times and will no doubt continue for the foreseeable future.
Let’s park all of that for now, acknowledge there are many things about the current situation we cannot change, and let’s look at the new opportunity for you and your business – the silver lining in a world lacking positives right now.
As the world slows down and the list of restrictions placed upon us continues to balloon like a bag of microwave popcorn there is one thing you are going to have a hell of a lot more of: time.
With your daily commute now wiped out along with 100% of your social interactions (saving of course those Houseparty meet-ups), even Friday night football is out the window – you’ll not just have spare hours, you’re likely to have spare days! And truth be told, it’s how you use this extra time that will determine whether you come out the other side of the COVID-19 pandemic having created the business of your dreams, or living in your mother-in-law’s spare bedroom.
Right now, it’s time to take stock, assess your own situation and to look at your opportunity to not only weather the storm but to come out the other side smelling like roses. Contrary to what your competitors will be doing, now is not the time to batten down the hatches and to try to protect what wasn’t working all that well in the first place, now is the time to start again, to use your spare time to re-imagine and rebuild your business, your brand and your future.
Every week for the next six weeks, I will be sharing with you some of the changes we have made to our financial planning businesses that have allowed us to:
- Reduce fixed operating costs and people headaches
- Attract the kind of customers we want to work with
- Scale sustainably
- Stop wasting money on marketing that doesn’t work
- Significantly boost profitability
- Create the business of our dreams.
These are all things we have done and succeeded in, mostly through trial and error but in part by sounding out and learning from the best in the business. By sharing this with you, I can only hope to help you avoid the same costly mistakes I have made and to help you share in our success. Because now more than ever – it’s time to stick together.
If you are interested in learning more and can’t wait for next week’s edition, feel free to reach out directly via direct message, or alternatively leave a question in the forum section of our XY Adviser Community.
Stay safe, keep healthy, and don’t stop moving forward.
Daniel Brown
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