Posting on-page SEO content has the great potential of boosting your online presence amongst your target market. However, this isn’t a simple task, as it involves many factors that may affect how your customers and prospects view your brand.
What is On-Page SEO Content?
On-page SEO content includes any content or pages on your website that is optimised for specific keywords. The goal with this type of content is to improve your visibility on search engines (ie. Google) and to increase website traffic.
If it is your first time to post on-page SEO content and you have no idea how to start, here are a few factors to consider that may help you with the task.
1. Use Keywords in Your Content
When posting on-page SEO content, the first thing you need to do is to make the most out of the keywords your target market are regularly using online. This is important as it will ensure how relevant and visible your content is.
You can even use a keyword density analyser to help you. It will make things easier and more efficient. Be sure to pick keywords that are relevant to your services and high in search volume.
2. Timing of Posting
Another thing to consider when posting on-page SEO content is the timing of your post. While this may not be applicable for all types of businesses, it may affect how much of your target will be able to see it.
For example, if you are posting videos, you may need to consider posting them at an appropriate time when most of your targeted demographics are able to watch them. This will help you gain many views and positive feedback in the process.
It is also crucial to note the date and time of the post. If you are posting something related to an earlier post, you must create a schedule, as this will enable you to keep track of posts, and compare the followers and customers that you were able to garner before and after.
3. Take Note of Your Tone
Another thing that you should consider when posting on-page SEO content is your tone. For example, if you are posting something related to an average person’s work for the day, you must write it creatively so that people will find it unique.
In addition to that, you must also write it in a way that makes it easy to understand and read by your target market.
However, your tone of voice is also essential for your SEO performance. Search engines will help users find information and content that matches the tone of their topic.
4. Take Note of Your Posting Frequency
Posting frequency is another factor that you may need to take note of when it comes to your SEO content.
Google (and other search engines) appreciate and reward consistent posting of content. This is how search engines recognise that you are an active business and that you value being able to provide content to your website visitors.
This doesn’t mean you have to post everyday. At a minimum, aim for at least 1-2 posts per month.
Ready to win in SEO and be found on Google?
While posting on-page SEO content can be pretty challenging to accomplish, by following the tips above, you will improve your chances of engaging your target market, and generating more leads and sales for your business.
It may not be as simple as the more experienced digital marketers make it out to be, but with the right knowledge and attitude, it is still a manageable and worthwhile exercise.
If you are looking for an agency that provides SEO marketing services in Australia for financial planners, look no further than MBS. We are here to help financial services and businesses grow and succeed through industry-leading, evidence-based digital marketing methods. Call us today and let us discuss all your SEO content marketing options.