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Understanding Social Media Formats for Effective Marketing

Effective Marketing

As time goes by, more and more companies are heading to the online world to advertise their business. Many do so through their website, and many others do so using various other channels. One of the most popular channels to advertise on is social media. With millions of users on their platforms every day, it is easy to see why advertising on such platforms is a no-brainer.

That being said, different social media platforms generally work with different formats of marketing material. You need to understand what kind of format these platforms use to ensure your marketing material is relevant and not out of place:

1. Facebook

Facebook is one of the most popular networking sites on the Internet, and with the right content and audience, you will be able to attract a lot of views to your website. Here, images and videos tend to do the trick, so it’s best to use such content formats on Facebook.

2. YouTube

YouTube is also a popular social media channel. However, it is more geared towards video content. As such, your video content stands a better chance of getting viewed on YouTube. This is a great place to showcase your video content because the platform is entirely video-based.

3. Twitter

Twitter is a micro-blogging website where users send out 140-character-long posts that can be shared with everyone. Twitter is a great place to market a campaign or a service. It’s also a great place to gain sales leads. However, Twitter is not the best place to display content. When it comes to social media marketing, Twitter tends to work best as a place for sharing. 

4. LinkedIn

LinkedIn is arguably one of the most accessible social media networks to market your content. One of the most popular ways to do so is through the use of presentations. Presentations tend to be more successful on LinkedIn than they are on other social media platforms. 

LinkedIn is all about the audience, which you are already familiar with. Presentations are an ideal content format on LinkedIn because it allows users to showcase their work experience, skills, successes, and anything relevant to the company you are trying to market.

5. Pinterest

Pinterest users are more likely to be female than male, and as a result Pinterest is geared towards the female audience. As such, the content displayed on Pinterest needs to be more appealing to the female audience than to the male audience.


As you can see, each social media platform has its own way of working. You need to understand that correctly before you decide the format of your marketing material. 

As we can see, the most common format of marketing material is through the use of images and videos. This is because images and videos are the most effective methods of conveying information. 

However, remind yourself that there is no magic formula for success. You will need to put in the time and effort to learn the ropes of social media marketing. Once you can do that, it will be easier to manage your social media platforms for the best possible outcome.

MBS offers guidance to financial services providers to help them grow and achieve success through results-driven digital marketing solutions. If you are looking for social media marketing assistance for your financial company, work with us today!

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