In today’s day and age, one of the most critical steps toward small business success is creating an effective website. It’s the crucial basis for establishing an online presence and expanding your business.
When people visit your website, you have the opportunity to learn more about them and perhaps convert them into an advocate, partner, or client. It’s a win if any of these things happen.
Now, the next step is to actually have traffic (ie. users) lead to your website.
You can have the best website in the world but if nobody is visiting it, you won’t see any ROI.
So, how can you persuade people to visit your website?
1. Re-evaluate your website (copy, design, functionality, informative)
The first thing to do is to take a look at your website.
PULLQUOTE The reality is that your website can either help your business grow, be a burden, or do nothing at all.
So, take a look at your website with a critical eye and ask yourself: is my website serving my business and my clients, or am I serving my website?
With the right client-focussed messaging, information, designs and navigation features, you’ll make a great first impression on potential clients and customers. They will easily find the information they need, and they will trust you and your product or service.
If you don’t have a website, you may just be missing out on a great opportunity to promote your business and expand your reach.
2. Build social connections and share your content
Social media is crucial for your business. It’s a way to keep your existing clients in the loop and reach out to potential clients. By sharing relevant and engaging content, you can build trust and authority, leading to more sales.
For example, if you share helpful tips on Facebook, LinkedIn and Twitter, your followers will be more likely to trust you and want to take advice from you. Social media is a great way to build relationships with your customer base. It’s also a way to get your business name out there and attract leads.
3. Use Email Marketing to build a strong mailing list
Email marketing is another excellent way to build a relationship with your customers. It’s a powerful way to get your name out there and to have a constant communication channel open with your existing customer base.
Email marketing is also one of the most effective ways to get people to re-engage with your services or you may even be able to upsell existing clients.
By providing valuable and exciting content in your email newsletter, you can build a great relationship with your customer base. It can also lead to better conversion rates.
4. Invest in Search Engine Optimisation
If you want more people to find your website, you need to get your website to show up on search engine results. That’s where search engine optimisation comes in.
People are looking for things on search engines every minute of every day. If you can be one of the first results that pop up, you can potentially bring in more traffic and more leads.
5. Make your business and website mobile-friendly
Have you ever visited a website on your phone that is not mobile-friendly (ie. you can’t see all of the information, the images cut off, you can’t find the information you need and you can’t seem to fill in any of the forms)?
In this day and age, people are using their smartphones more than ever before. They are using their phones to access the internet and find the information they need.
If you want to reach people on their mobile devices, you need to build a mobile-friendly website.
The Takeaway
In this digital age, it’s easier than ever to promote your business online and expand your reach. Small businesses can use this to their advantage and build a robust online presence that can help them grow.
By re-evaluating your website and your online strategies, you can reach out to potential customers and expand your reach.
With proper planning and the right strategies, you can increase the chances of your company and business to create a lasting and successful foundation for your business.
If you’re looking to take your financial firm to the next level, connect with a digital marketing agency for financial services, just like MBS.
MBS is Australia’s leading digital marketing agency that offers marketing assistance to financial planning businesses to help them grow and succeed in a competitive marketplace. If you’re ready to make big improvements in your marketing strategy, reach out to us today!
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